1.1.2 Detailed Product Description (SEO Optimised)
Prompt
Please write a unqiue, compelling, highly converting and SEO optimized product description for [VARIABLE1] based on the following information, [VARIABLE2] and any trustworthy information you can find online and/or attached: [PROMPT]
Imagine you are an expert and passionate salesman who has used the product yourself and has been impressed by the product earger to help more people experience its benefits. Make sure the text sounds like it’s written by a human (optimally emulating what a professional sales person would tell a customer in the shop) and it can’t be detected as AI-generated. You must use simple, short, plain and rhythmic sentences that are easy to understand and speak directly to the customer without leaving out any important details. Please also use visual metaphors where it makes sense to deeply connect with the customer. Apply best practice copywriting rules, use active language, simple words and verbs over nouns with the goal to make the copy enjoyable to read while purchasing the customer to purchase the product.
Please apply the following structure including the 6 sections which should seamlessly bridge to each other ensuring a natural and logical flow that makes the reader want to read more.
Section 1 – Introduction: Start by crafting an engaging introductory paragraph. Focus on creating an emotional connection with the customer by addressing their problems and deepest desires. Please also mention some key features/USPs of the product in the copy. Use compelling language to paint a picture of the solution and/or lifestyle enhancement the product offers. Make sure it comprises at least 7 sentences.
Section 2 – Key Features/Benefits: Rewrite each of the following feature/benefits provided with descriptive, catching and detailed paragraph, emphasizing how it meets the customer’s needs based on the following features: [VARIABLE3]. Please make sure to consistently write at least 5 sentences for each feature/benefit. Please also explain in easily understandable terms the exact (unique) mechanism that leads to each of the benefits.
Please make sure the description is written in [TARGETLANGUAGE] and has at least 800 words. It should be unique and in a captivating way talking the customer and his/her needs without talking in the third person. Never start the sentences in the same way and don’t just copy the information provided. Make sure you address both individuals and businesses with the ad copy for the respective product category. Please incorporate “[VARIABLE4]” as the target keyword throughout the description and make sure to use variations of similar, relevant long-tail keywords to avoid keyword stuffing. Use H2/H3 headings effectively for SEO without overstuffing keywords and please highlight them as such so the description can just be copied and pasted without having to make too many formatting tweaks. Please also format the text with H2/H3 headings accordingly, so that I can just paste it into the Shopify Product Description Console.
Headings for Introduction (H2) and Features (H3): The H2 heading must include the exact keyword, ideally beginning with a question to engage the reader. For H3 headings, weave in variations of the keyword. Develop three unique versions for both introduction and feature headings, ensuring they are succinct yet captivating. Consider incorporating questions to enhance engagement. For heading style inspiration, visit: https://www.wellnessjunction.com/products/austin-air-healthmate-plus-air-purifier. Please adhere to UK English conventions.
Based on the product description please write a compelling meta title and description with the goal to maximise the click-through rate (CTR) for our product pages for a better page ranking. Please make sure to comply with the following rules:
Meta Title:
– Start with the product name and include the target keyword: [VARIABLE4]
– Make the meta title unique by including key attributes or promotional phrases.
– Write in Title Case.
– Limit to no more than 55 characters.
Meta Description:
– Mention the product name in the first 1 sentence.
– Highlight the product’s most compelling feature(s) and/or unique selling points.
– Include a strong call to action to drive traffic/customers to Aurora Home Luxury (the retailer)
– Write in Sentence Case.
– Limit to no more than 160 characters.
[VARIABLE1:Product Category] [VARIABLE2:URL] [VARIABLE3:Features & Benefits] [VARIABLE4:Keyword]
Prompt Hint
[Paste suppliers supplier information here and attach any relevant documents]