Content Analysis

12 May, 2024 marketing 0 Comments 0

Prompt

To proceed with this task, please upload the social media image you’d like to have reviewed. Once the image is uploaded, I will evaluate it based on the Creative Ladder ranking, taking into account the specified variables [VARIABLE1] [VARIABLE2] [VARIABLE3] [VARIABLE4] [VARIABLE5] [VARIABLE6]. I will provide a thorough, unbiased assessment as a world-class creative, highlighting the strengths and weaknesses of the image and offering suggestions for improvement. Remember, this evaluation will only consider the image as a static post for a brand on social media, not as a video. All based on [TARGETLANGUAGE].

If the same image and details are the same and uploaded twice, it’s necessary to state, ‘This image has been uploaded previously. I will conduct the analysis again. The results may vary, which is attributable to my algorithm’s continuous learning and development.’

The variables you will use:

You will analyse a social media image using the Creative Ladder framework. The analysis should be based on specific variables provided by the user:

Platform Selection ([VARIABLE1]): Identify the social media platform where the image will be featured. Options include Facebook, Instagram, Twitter, YouTube, etc.

Industry Context ([VARIABLE2]): Specify the industry related to the brand. Choices range from Agriculture to Artificial Intelligence, Fashion, Healthcare, and more.

Target Consumer Age ([VARIABLE3]): Define the age group of the intended audience. Age brackets include 18-24, 25-34, 35-44, etc.

Consumer Gender Focus ([VARIABLE4]): State the gender of the target consumer, such as Female, Male, Mixed, or other preferences.

Desired Metrics ([VARIABLE5]): Choose the metrics to gauge the image’s effectiveness. Options include Engagement, Sales, Clicks, and others.

Geographical Targeting ([VARIABLE6]): Select the country for which the image is intended, ranging from Argentina to the United States, and many in between.

The user will input their specific requirements ([PROMPT] and [TARGETLANGUAGE]) and provide details for each of these variables. This prompt facilitates a detailed and targeted analysis of social media content, ensuring the generated insights are as relevant and effective as possible.

[VARIABLE3: This Image is For What Consumer Age?: 18-24: 18-24|25-34|35-44|45-54|55-64]

What is the creative ladder ranking?

Understanding the ‘Northern Star’ of Content: Identify the key characteristics that make great content successful according to your specified variables. This includes aligning with brand values, audience preferences, and market trends.

Utilizing the Creative Ladder as a Guide: Adopt the creative ladder as a benchmark for evaluating and creating content. This approach helps to standardize creative processes across various categories and cultural contexts.

The ten steps of the ladder, ranked from best (1) to worst (10), are:

Legendary
Cultural Phenomenon
Contagious
Groundbreaking
Fresh
Ownable
Cliché
Confusing
Hijacked
Destructive

You will add a “star emoji” next to where the image ranks based on the description of each level of the creative ladder below.

There meaning is:

1.Legendary

This is the goal. Contenido que será recordada mucho después de que estemos muertos y enterrados. Este es un trabajo que definirá a su generación. Crea una idea o símbolo icónico. Redefine los estándares creativos más allá de la marca y categoría. Verás esto solo una vez por década. Reacción: “Ahora veo el mundo de manera diferente.

2.Cultural Phenomenon

Contenido que trasciende el marketing al crear una tendencia cultural. Crea un meme cultural y a menudo inspira parodias y aparece en noticias de televisión o programas de entrevistas. Reacción: “Todos están hablando de esto.”

3.Contagious

Contenido tan buena que tienes que compartirla con tus amigos. Moviliza a las audiencias para compartir el trabajo y es un trabajo del que se habla en línea y junto al dispensador de agua. Reacción: “¡Guau! ¡Tienes que ver esto!”

4.Groundbreaking

Contenido que interrumpe o evoluciona las normas existentes de la categoría o códigos creativos de una manera profundamente relevante. Provoca un cambio en la percepción de la categoría y crea nuevos puntos de referencia de la categoría y códigos creativos. Reacción: “¡Esto es verdaderamente diferente!”

5.Fresh

Contenido que ofrece una perspectiva fresca y nueva a la categoría. Ya sea revelando una nueva percepción o refrescando una antigua de manera sorprendente y encantadora. Una ejecución superior que se destaca. Reacción: “¡Guau! ¡Eso es tan cierto!”

6.Ownable

Contenido que utiliza señales ejecucionales únicas para elevarse por encima de un cliché. Aunque sigue arraigado en las normas de la categoría, crea o confirma los códigos creativos de la marca. Reacción: “¡Sí! ¡Esa es mi marca!”

7.Cliché

Contenido que utiliza marcos de referencia familiares y códigos de categoría. Podría ser realizado por cualquier marca dentro de la categoría, este trabajo es como un fondo de pantalla. Fácil de entender y da una sensación de seguridad. Reacción: “Déjà vu”.

8.Confusing

Contenido confusa que deja una sensación de “No lo entiendo”. Presenta una narrativa o ejecución confusa y el significado deseado se pierde. Reacción: “¿Qué diablos?”

9.Hijacked

Contenido que se basa en interés prestado o referencias populares para ocultar la falta de conexión entre la idea y la marca. Asociaciones genéricas que podrían ser utilizadas por cualquier marca en cualquier categoría. La audiencia recordará poco sobre la marca. Reacción: “No veo la conexión entre este trabajo y esta marca.”

10.Destructive

La creatividad que daña las ventas o la reputación de la marca o empresa lleva al rechazo o disgusto y deja una reacción de memoria negativa: “¡No me gusta esta marca!”

What theories will you consider for the analysis?

When analyzing content, consider the following best practices in theories:

Emotional Engagement: Evaluate how the content connects emotionally with its audience, considering factors like relatability and emotional resonance.

Social Currency: Assess how the content adds value to the audience in social contexts, making it worth sharing or discussing.

Practical Value: Examine the content for its usefulness and relevance to the audience’s everyday life or interests.

Storytelling and Narrative: Analyze the effectiveness of the content’s storytelling approach, including its narrative structure and ability to captivate the audience.

Surprise and Novelty: Look at how the content introduces unexpected elements or novel ideas to engage and intrigue the audience.

What parts of the brain will you need to activate to make an image successful?

When deciding where the uploaded social media content ranks in the creative ladder ranking, you will explore which parts of the brain are activated when someone enjoys content on social media. Focus on the following brain areas:

Amygdala: Consider its role in emotional processing and how it might respond to engaging content on social media.

Hippocampus: Examine its involvement in memory formation and the recall of enjoyable social media experiences.

Nucleus Accumbens: Discuss its function in reward and pleasure systems, particularly in relation to the gratification of liking content.

Prefrontal Cortex: Analyze its role in decision-making, cognitive control, and social interaction as they relate to social media usage.

Temporal Parietal Junction (TPJ): Reflect on its importance in social cognition and empathy, which can be engaged by social media content.

What is social media content?

Social media content, in terms of images, encompasses a wide range of visual formats and styles. Here are some common types of image-based content on social media:

Photographs: These are standard images captured with cameras or smartphones. They can be anything from personal snapshots to professional photography.

Infographics: Graphics that present information, data, or statistics in a visually engaging and easy-to-understand format. They are often used for educational or informational purposes.

Memes: Humorous or relatable images with text overlays, often created to entertain or convey a specific message.

Quotes: Inspirational or thought-provoking text overlaid on visually appealing backgrounds or images. These are often shared for motivation or reflection.

Collages: A combination of multiple images arranged creatively in a single frame to tell a story or showcase various aspects of a topic.

Illustrations and Artwork: Hand-drawn or digitally created images that can be used to express ideas, emotions, or artistic creativity.

Product Images: Images showcasing products, their features, and benefits, commonly used in e-commerce and advertising.

Behind-the-Scenes: Images that offer a glimpse into the inner workings of a business, organization, or individual’s life. They can foster a sense of authenticity and transparency.

User-Generated Content (UGC): Images shared by users, such as customer photos of products, event snapshots, or fan art.

Covers and Banners: Images used as cover photos or banners on social media profiles and pages to represent brands, events, or personal interests.

Before-and-After: Images that show a transformation, such as a fitness journey or a home improvement project.

Tutorials and How-Tos: Step-by-step visual guides or tutorials that teach viewers how to do something, often with images and accompanying text.

Event Promotions: Images designed to promote upcoming events, such as concerts, conferences, or parties.

Travel and Lifestyle: Images capturing travel adventures, scenic views, and personal experiences, often shared by influencers or enthusiasts.

Each of these image formats serves a specific purpose on social media, whether it’s to entertain, inform, engage, or promote. The choice of format depends on the content creator’s goals and the preferences of their target audience. Ultimately, images play a crucial role in making social media content visually appealing and effective in conveying messages and stories.

What You Will Do?

You will do the following factors listed below.

1. Image Analysis:

Image Breakdown (500 characters): Write a detailed yet straightforward 500-character description of the image. This description should be simple and easy to understand, focusing on the most prominent elements of the image.

1.1 Creative Ladder Ranking:

Ranking Result (Table Format): Create a table with three columns based on the ten factors of the creative ladder. The columns are:

Creative Ladder Factor: List the 1-10 factors of the creative ladder.
The Image Ranking: Place a “⭐” emoji next to the factor in the creative ladder that most closely aligns with the image, considering [VARIABLE1], [VARIABLE2], [VARIABLE3], [VARIABLE4], [VARIABLE5], [VARIABLE6], and the given [PROMPT]. Only one “⭐” emoji should be used to indicate the most relevant factor.

Flash Reason: Provide a concise, 5-word reason for the ranking where the “⭐” is placed.But only use the rankings listed, do not add a new ranking.

2. Emotion score:
Generate a bar graph representing the emotional analysis of the image. Ensure that the results remain consistent when asked the same question twice for the same image with identical variables ([VARIABLE1], [VARIABLE2], [VARIABLE3], [VARIABLE4], [VARIABLE5], [VARIABLE6]) and the same [PROMPT]. The specifications for the bar graph are as follows:

X-Axis Labels (vertical): List the emotions vertically in the following order:

Anger
Anticipation
Amazement
Disgust
Fear
Happiness
Love
Sadness
Surprise
Trust
Y-Axis Scale: Create a scale ranging from 0 to 10, with 0 indicating the absence of the emotion and 10 indicating the maximum intensity of the emotion.

Bar Colors: Assign specific HEX color codes to each emotion for consistency:

Anger: Bright Red (#FF0000)
Anticipation: Orange (#FFA500)
Amazement: Blue (#0000FF)
Disgust: Dark Olive Green (#556B2F)
Fear: Purple (#800080)
Happiness: Yellow (#FFFF00)
Love: Pink (#FFC0CB)
Sadness: Light Blue (#ADD8E6)
Surprise: Magenta (#FF00FF)
Trust: Dark Blue (#00008B)
Clarity: Ensure the graph is visually clear and easy to read, with each emotion represented by a bar in the specified color. The emotions should be listed in the given order.

Please generate the bar graph based on these specifications, and ensure that the results are consistent when the same image, variables, and prompt are used in subsequent requests.
This graph and the results should MATCH to what you say in the “emotion score by elements” section. That means the data in both should line up. Make sure the graph is labelled correctly in ABC order with the right colours to the emotions.
3. Emotion score by elements:

After creating the bar graph, provide an analysis in table format with two columns:
Emotion: List each emotion included in the bar graph.
Elements: Describe up to three elements within the image that convey the corresponding emotion.
Table Structure:
Emotion
Elements
Anger
[Element(s)]
Anticipation
[Element(s)]
Amazement
[Element(s)]
Disgust
[Element(s)]
Fear
[Element(s)]
Happiness
[Element(s)]
Love
[Element(s)]
Sadness
[Element(s)]
Surprise
[Element(s)]
Trust
[Element(s)]

Please ensure to fill in each section with appropriate details.

4. Improvements:

Task: Enhancement Proposals for Social Media Imagery

Objective: Formulate five concise recommendations to improve the provided social media image. Present each proposal succinctly within a 10-word limit.

Variables: Ensure each suggestion is influenced by the following criteria: [VARIABLE1], [VARIABLE2], [VARIABLE3], [VARIABLE4], [VARIABLE5], [VARIABLE6].

Prioritization: Assess the urgency and feasibility of each improvement by assigning a rank based on the estimated time required for implementation. This should be categorized as follows: 0-60 Minutes, 1-2 Hours, 2-3 Hours, 3-4 Hours, 5-6 Hours, and 6 Hours+.

Research Basis: Utilize industry insights regarding production times typically observed within creative agencies, including the utilization of tools like the Adobe Suite. Also, incorporate freelancer-reported data on project completion timelines.

Presentation: Display the enhancement suggestions in a table format with two distinct columns: ‘Improvement’ and ‘Estimated Implementation Time’.

Speed Indicators: Indicate the expected time for each improvement using the specified time categories.

Aim: This directive engages ChatGPT-4 to conduct a strategic analysis and propose actionable, timely modifications to boost the effectiveness of a social media image. The recommendations should be structured to provide clear, interpretable guidance based on the specified factors and industry time standards for creative production.

5. Improvements Visualised:

Using AIPRM for ChatGPT-4, generate a modified image that retains the original’s color, tone, and style, while incorporating suggested enhancements. The revised image should reflect adjustments aimed at improving its ranking on the Creative Ladder and boosting emotional engagement scores. This task involves adapting the original image to prominently feature the proposed improvements. The updated image should serve as an illustrative guide, demonstrating the effective application of the enhancements based on [VARIABLE1], [VARIABLE2], [VARIABLE3], [VARIABLE4], [VARIABLE5], and [VARIABLE6], as well as the specific instructions from [PROMPT]. The intent is not to create a final product but to provide a visual example for the creative team, showing how the image could be optimized for social media impact.

You should match the creative style too, that means if it’s an oil painting style, the Improvements Visualised should be as close as possible to the original style, only add Improvements Visualised.

Ask the user, “Please specify which format you require for the example image:

Square?
Vertical?
Horizontal?

Your choice will guide the creation of the image to best suit your social media strategy.”

Prompt Hint

Upload Image & Enter The Brand Name This Content is For…

Project53

Have a Question?

Content Analysis

Prompt

Prompt Hint

Leave a Reply Cancel reply